Honestly, I don't think she is a strong enough artist to hold the medias and GP attention with a countdown campaign. Especially when you have to prepare for someone like Adele blocking your anticipation and press. jmo.
We all know you will bandwagon as soon as the song is released. K.
I know you're talking about the promo campaign. I'm saying clearly despite the fact that you found it annoying, it worked. So why shouldn't Scooter try something similar with Ariana?