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Celeb News: Pop producers talk future of music
Member Since: 11/3/2011
Posts: 13,986
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Pop producers talk future of music
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What do you think popular music might sound like in a decade?
Tor Erik Hermansen (Writer/Producer, Stargate: Rihanna’s “Diamonds,” Fifth Harmony’s “Worth It”): I think electronic music, in all its different forms, is here to stay. I think (and hope) that melodies and lyrics will still rule over sound and gimmicks.
Danja (Producer: Britney Spears’ “Gimme More”; Writer/Producer: M.I.A.’s “Bad Girls”): It’s hard to say. I pay a lot of attention to the trends in music. I see a lot of ’80s and ’90s influences now. If I had to guess, I would say ten years from now, people are going to be pulling from whatever was hot in the first decade of the 2000s. It seems we draw inspiration from 20 to 30 years back. I would love to see rock music come back into mainstream. I feel like we’re unbalanced because there’s a missing genre.
Harmony Samuels (Writer/Producer: Ciara’s “I Bet,” Ariana Grande’s “The Way”): I think music will definitely evolve, and it won’t be so color or gender-driven.
Noonie Bao (Writer: Charli XCX’s “Breaking Up,” Clean Bandit’s “Dust Clears”): I think the remix culture will keep on growing. I also think J-pop will have a breakthrough over here in the west. But if it was up to me it would sound like a mix of Enya and [frequent Studio Ghibli score composer] Joe Hisaishi.
Diplo (Major Lazer and Jack Ü; Writer/Producer: M.I.A.’s “Paper Planes,” Usher’s “Climax”): I think it’ll be more stripped down. We’re already seeing that. The old pop architecture with “as much as possible in a record” is gone. Now we’re at a place with simple, clever songs, and engineering and sounds being reinterpreted in a clever way.
Ryan Tedder (Musician, One Republic; Writer/Producer: Adele’s “Rumour Has It,” Taylor Swift’s “Welcome to New York”): I think rock has been dormant long enough in the mainstream that it could make a big resurgence in the next ten years. I hope whatever it sounds like doesn’t remind me of the mid-2000s emo scene.
Benny Blanco (Writer/Producer: Katy Perry’s “Teenage Dream,” Kesha’s “Die Young”): Music works in cycles — some things that are popular today won’t be popular tomorrow. Songs and styles come and go and there are only so many different ways to make a song, but I hope that there will be some new artists and creatives pushing the envelope in ten years, 20 years, forever.
Stephan Moccio (Writer: Miley Cyrus’ “Wrecking Ball”; Writer/Producer, The Weeknd’s “Earned It [Fifty Shades of Grey]”): Today, more than ever, we consume music and songs not entirely on their sound, but on how they look as well, on the fashion, style, the company they keep and the celebrity status or social media impact of the star. A little salt and sugar can go a long way these days; however, then you crash. Regrettably, I fear the majority of “pop” music — specifically music we hear at radio — will only become more sterile, cold, fabricated, and soulless because it is primarily driven and designed by commerce… Could you imagine the Mona Lisa as an album today? The lead single would probably be “the smile” and if that’s as far as it goes; we’d possibly never get to see the whole painting.
Matthew Koma (Writer: Zedd’s “Clarity”; Writer/Producer: Carly Rae Jepsen’s “This Kiss”): It’s always so hard to predict what will become “popular” or “next” but I think people are responding to sincerity and honesty in music more than they have in a long time. It feels like there’s a shift towards people really seeking that connection to a truth regardless of the genre. I hope, despite what production model is in style, we continue down the path of the spotlight shining on people who have something pure that isn’t dependent on a mold. I hope people subscribe to an artist for their perspective.
Ricky Reed (Producer: Jason Derulo’s “Talk Dirty,” Fifth Harmony’s “Bo$$”): To quote one of my favorite songs, some of it will be “transcendental, some of it… just really dumb.”
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What sounds and styles are huge in pop right now that you think will be all but nonexistent in popular music five to ten years from now?
Sonny Digital: I can’t tell you what’s not going to exist because I’m pretty sure when Fetty Wap came in, people didn’t expect five more bangers out of him. But in the South, we’re fortunate. We’ve been shaping the sound for a while. So while I can’t say what won’t exist, I can say that the South will have some influence in the sound.
Noonie Bao: Big-room EDM and Dubstep.
Tor Erik Hermansen (Stargate): The latest sounds will all go out of style. Side chain and Auto-Tune will die, and come back, but when is an open question.
Jordan Johnson (The Monsters): Pop music is heavily influenced by the ’80s right now. As much as we love that sound, I think music will head in a different direction and keep pushing forward as it always does.
Ryan Tedder: Dance music is historically the most trendy and evolving sub-genre of pop, and also typically doesn’t “age” that well. So it’s a decent bet that whatever is the hot dance sound or style of the year will not be popular five to ten years from now.
Ricky Reed: I think there are some details of style that come and go as time passes. The drum sounds, the vocal effects, popular pockets and bops, these small things change from year to year. But we will still have rap, dance music, rock n’ roll — and if they have anything to do with it, Drake and Taylor aren’t going anywhere.
Stephan Moccio: A tough question to answer because everything bounces back at some point and gets recycled somehow. Ten years from now, we will want to pay homage to today’s sounds, whether it’s a cheeky ode or a game of poking fun at the over-saturated reverbs, the stacked vocal sounds which only continue to get bigger and bigger. I don’t think anything truly disappears. It all comes back to haunt us at some point.
Diplo: Well, everything! But then all of that will come back again. I don’t focus on trends, I try to create new ones. Most of the time I fail but every once in awhile, I get a breakthrough.
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Read more: http://www.spin.com/featured/future-...-benny-blanco/
It's an interesting article, definitely worth reading 
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Member Since: 8/19/2013
Posts: 23,368
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Member Since: 1/1/2014
Posts: 12,615
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I think (and hope) that melodies and lyrics will still rule over sound and gimmicks.
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>Producer of worth it
ok.
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I would say ten years from now, people are going to be pulling from whatever was hot in the first decade of the 2000s
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Oh god no
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I also think J-pop will have a breakthrough over here in the west
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Oh god PLEASE no
Interesting article! I'd love it if we could borrow from 80s melody writing rather than just trying to bite off the sound. Dancehall and rap influences kind of ****ed up pop melodywriting
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Member Since: 8/1/2012
Posts: 12,442
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What a bunch of uninteresting answers. Every child on ATRL could've said the same thing.
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Member Since: 8/25/2012
Posts: 30,317
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I'm ready for Rock music to make a return. I need a young Lenny Kravitz to debut. Or a Prince. A guy/girl with a guitar.
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Member Since: 2/2/2009
Posts: 20,174
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You don't know high paid producers to know that music works in cycles.
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Member Since: 8/22/2011
Posts: 27,495
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As long as we can move on from the whole faux tropical thing going on right now. It worked really really really well on "Where are U Now" but I had hoped they wouldn't make soundalikes as followups. Seapunk has been dead for like 3 years anyway so it's kind of late in the first place.
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Member Since: 3/15/2013
Posts: 11,360
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They're desperate for Dance-pop and EDM to die 
Production > Lyrics
EDM/Dubstep > Rock
J-pop > Rock
Almost every genre > Rock
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Member Since: 10/28/2011
Posts: 6,626
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So we only have to wait 15-20 years for that 2009-11 dance-pop trend to be back 
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Member Since: 8/19/2013
Posts: 1,977
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Rock can die forever. It's the most boring genre ever.
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Member Since: 8/19/2013
Posts: 32,982
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Danja and Stargate having the smart answers and also the best music 
Uhmm...
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Member Since: 8/7/2015
Posts: 10,527
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I couldn't agree more with what Ryan Tedder said about not wanting an emo rock revival. It was so whiny and uninspired. Literally every single emo band sounded the same in the mid 2000s.
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Member Since: 11/29/2010
Posts: 19,102
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But if it was up to me it would sound like a mix of Enya and [frequent Studio Ghibli score composer] Joe Hisaishi.
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Enya her eternal impact
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Member Since: 8/19/2013
Posts: 21,389
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Rock is definitely coming back 
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Member Since: 1/1/2014
Posts: 7,793
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Interesting article.
Lots of references to Taylor and 1989.
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Nobody decides the sounds of the future quite like the producers and songwriters of the present. We saw the standard for present-day pop set last year with the synths and production depth of Taylor Swift’s 1989, which used a dream-team of producers and writers (Max Martin, Ryan Tedder, Shellback) to blend familiar sounds and emotional beats with modern-day lyrics and studio advancements. It captured the world’s imagination with a very 2015 blending of nostalgia and current innovation — throwback pop no longer has to sound plainly “retro”; even the past can pick up future sheen.
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Quote:
What sounds and styles are huge in pop right now that you think will be all but nonexistent in popular music five to ten years from now?
Ricky Reed: I think there are some details of style that come and go as time passes. The drum sounds, the vocal effects, popular pockets and bops, these small things change from year to year. But we will still have rap, dance music, rock n’ roll — and if they have anything to do with it, Drake and Taylor aren’t going anywhere.
If the Taylor Swift of 2040 made an album called 2015, what would it sound like?
Tor Erik Hermansen (Stargate): Extensive use of Abelton, software synths like massive and nexus, vocal chops, 32-triplet hi-hats and 808 drums. One-line choruses.
Danja: Ha! I like this question. It seems urban music becomes the basis for pop as the years go by, so I’ll say 808s and sub basses, moody pads and vocal samples, urban based hip-hop style production. Hints of EDM but nothing heavy. If it doesn’t sound or feel like drugs, they should scrap the project!
Diplo: Probably like a cheerleader of an alien football team.
Ester Dean (Writer: Rihanna’s “Rude Boy,” Nicki Minaj’s “Super Bass”): Real writers singing the songs the way they felt it and sharing true stories from the heart: Ed Sheeran, Taylor Swift, the Weekend, Jason Derulo. F**kin’ amazing.
Harmony Samuels: Probably sampling Future and using it in the future.
Fernando Garibay: Well to answer that question I would look at which producers today are moving the needle of popular music culture. I would have to definitely consider DJ Mustard, Diplo, and Kygo as producers who are setting their sonic footprint today.
Jordan Johnson (The Monsters): Taylor, the Weeknd, and Nick Jonas are some examples of what producers will take inspiration from — that warm sound with that mood. I’d be lying if I said I knew how any of that would translate in 2040. What I do know is the Taylor Swift of 2040 will be writing amazing songs.
Sonny Digital: They will be calling on me, Metro, Southside, and TM88 to ask us what we used. Ha!
Ricky Reed: It wouldn’t sound like the Taylor Swift of today. We’ll probably be calling it “classic” EDM with “old-school 2015 drops.” It will be a few shades watered-down from the current pioneers and suited to fit how people are feeling in their self-driving cars.
Benny Blanco: Yeezus mixed with the Dixie Chicks. I think producers will call on the same things we call on today. Music is supposed to move you — in a good way, a bad way, any way — you’re just supposed to feel something. That will never change in music: A great song is a great song. We could listen to the same song recorded in the ’40s, ’60s, ’90s, and today, the only difference in the production is going to be sound design. If I knew what was going to age, I wouldn’t listen to things I did four or five years ago and be like, “Damn… that s**t sounds so dated.” It’s always the drums that feel dated to me… the world will never know.
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Plus they all think Max Martin will still be slaying Pop in 5/10 years from now.
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Member Since: 1/20/2012
Posts: 27,830
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Rock music can stay gone tbh 
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Member Since: 1/1/2014
Posts: 1,316
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I can't at the hate at rock music here 
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Member Since: 1/1/2014
Posts: 3,043
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I don't really care about rock music tbh. I can't really stand it, with the screams, growl, and lots of guitars and drums 
I'm fine with pop rock tho.
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Member Since: 9/4/2012
Posts: 12,421
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i wouldn't mind pop-rock and edm should die out soon
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Member Since: 3/18/2012
Posts: 15,751
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Quote:
Originally posted by Ressti
I'm ready for Rock music to make a return. I need a young Lenny Kravitz to debut. Or a Prince. A guy/girl with a guitar.
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Same here. I'm thinking music similar to Let Go Avril and Blink 182 will be popular again 
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