She literally could be the next Jennifer Lopez if she focuses more on her acting/singing career. She's beautiful and it's cool that she's so young and so invested in fashion, so now I think it's time for her to take the next step.
The difference between Zendaya/ Rita and Rihanna when she was their age was that she was able to slay magazine covers like this while snatching #1 hits and Grammys left and right. I dont understand this trend of these new girls putting all there energy in fashion and neglecting their music career. My only guess is that they either don't care being musicians THAT much or their labels are paying them dust and doesn't have much faith in them.