Quote:
Originally posted by Homebrand
Doesnt Europe have like 7/10 of the worlds largest music markets? so this argument isnt exactly invalid?
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No.
The biggest music markets in the world according to latest IFPI reports are
1) USA
2) Japan
3) Germany
4) UK
5) France
6) Australia
7) Canada
8) South Korea
9) Brazil
10) Italy
Europe has 4 of the Top 10. NA has 2, Asia 2, Australasia has 1, SA has 1.
In 2014, the US market alone was bigger by retail value, than the 11 biggest European markets combined.
https://en.wikipedia.org/wiki/Global...IFPI_2014_data
It should be noted that the market in China is growing quickly and some expect it to become very large and significant in the future. KPop groups are already poised to capitalise on this.
The US market is by far the most significant market. Not only is it by far the biggest market in terms of music sales, it has great cultural importance world wide. US Pop culture is reported globally, so success there leads to worldwide media exposure. Also the US is by far the most important market from a touring perspective. The available touring revenues from just the US dwarf all other touring markets.
Not all markets are equal in importance. A top selling album in Brazil would reach 200k(?), such levels in the UK would not be regarded as a smash album by any means, and some albums can sell more than that in a week in the US.
Also some genres are only popular in some markets. Country, Rap and KPop are not global genres like Pop. So if you are marketed in that genre your ability to smash globally is limited due to genre popularity. Same with language limitations. A song in French is going to find it harder to smash in the English-speaking markets than a song in English.