Stans have different definitions, but let's refer to it in a business sense..
Quote:
International companies are importers and exporters, they have no investment outside of their home country.
Multinational companies have investment in countries, but do not have coordinated product offerings in each country.
Global companies have invested and are present in many countries.
Transnational companies are much more complex organizations. They have invested in foreign operations.
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If said artist is charting in one country yet fails to visit, I wouldn't call it global because no one's requesting your presence.
Amy was not global, but rather international.
Lady Gaga is a global artist, despite iTunes and stans alike. She has visited and toured/performed in many countries.