Member Since: 6/8/2008
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The Martian Box Office: $55M
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NASA discovered water on Mars this week, and now 20th Century Fox found money from The Martian in its bank account with Thursday night previews racking up an impressive $2.5M. By comparison, Warner Bros’ Gravity, which holds the October opening record with $55.8M, made $1.4M from Thursday previews starting at 10PM. The Martian was in play at 2,800 engagements last night and moves to 3,831 today.
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20th Century Fox’s The Martian is conquering the weekend. Friday looks to be $17M-$18M with a three-day opening of $48M-$50M. Should the Ridley Scott film hit the upper part of that estimate, it easily will rank as one of the top four October openers. Rentrak’s PostTrak, which polls throughout the weekend starting on Thursdays, not just on opening day, currently sees 56% guys turning out for the film with 69% over 25. And 66% of the audience is giving the film a definite recommend. Again, it’s early, so these polls could change in the next day.
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Updated with Saturday AM figures There’s historic flash flooding in the Carolinas and folks are fleeing Hurricane Joaquin, but 20th Century Fox’s The Martian is keeping the multiplexes dry in the rest of the country, as the Ridley Scott film is within the atmosphere of possibly breaking the $55.8M October opening record set by Warner Bros.’ Gravity exactly two years ago. Bullish results stem from Joaquin bypassing mega cinema-polis New York. Currently, The Martian is set to make $55M for the weekend, however, that A CinemasScore, which bests Gravity‘s A-, could fuel Saturday’s spike higher than where everyone sees it, which is at +25% over Friday. Gravity‘s grade blasted it off to a 4.9x for a $274.1M domestic cume.
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UPDATE:
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5TH UPDATE, Sunday 1:11 AM: The box office tonight has a huge case of Saturday night fever with the top 11 films all seeing surges over Friday by an average of 61%. Currently, late night receipts show 20th Century Fox’s The Martian grossing an estimated $56M over three days. If that figure holds, The Martian will become the highest opening film ever in October, inching out the $55.8M made by Warner Bros.’ Gravity‘s two years ago. Martian’s Saturday posted an estimated 26% uptick over Friday with $22.7M. People both inside and outside Hollywood adore the Ridley Scott-directed film. When Matt Damon’s name appeared in the end credits during a SAG Cinema Society screening today, the crowd thundered a solid applause. Entertainment social media monitor RelishMix reports that YouTube views for The Martian since Friday have clocked an additional 4M with the No.1 spot hitting over 200k views which is exceptional. #TheMartian Twitter hashtags skyrocketed from 5k to 14k on Saturday.
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http://deadline.com/2015/10/the-mart...ce-1201565765/
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