One of the most loyal fanbases ever. Two albums of hers in a row sold about the same (Red and Speak Now) and her debut also has sold around the same which leads me to believe her 6 million stans buy all her stuff all the time (1989 and Fearless had more mainstream appeal)
She has a clean squeaky image, hardly ever takes any risks (which works just great for her), releases pop mainstream music and is basically a blonde white woman, therefore she appeals to a large audience more than others.