This is not a "shady" thread.
I'm just geninuely curious. She doesn't sing. She doesn't act. She doesn't model. She wasn't part of some viral sensation.
But she's one of the most followed people on Instagram and seems to be enormously popular, and all in the last year or so really.
Why is she so popular?

Please help me understand, I feel like I'm starting to become out of touch with popular culture.