Since we're talking about relevancy and not about success, the answer is Katy WW (not sure about the US)
Like no one older than 30 knows either of them here in my country, but it's much more probable to find someone who knows Katy than Taylor. And teens/young adults like Katy more (talking about the people I know).
It's not about hard numbers only, it's about expanding your brand. Taylor will always gather a big crowd in Nashville and New Orleans but hasn't ever set foot in Sao Paulo or Mexico City.
It's not about hard numbers only, it's about expanding your brand. Taylor will always gather a big crowd in Nashville and New Orleans but hasn't ever set foot in Sao Paulo or Mexico City.
So Taylor makes more money than Katy with less locations? Sounds like she's more relevant to me