His boasts that this year's X Factor would easily beat fierce rival Strictly Come Dancing in the annual ratings battle have fallen flat.
And after a dismal two weeks of viewers switching off, The Sun reports X Factor boss Simon Cowell has got one more tactic up his sleeve to save his ITV show.
The newspaper claims that the music mogul is planning to bring One Direction star Louis Tomlinson to his Judges' Houses stage of the competition as his celeb mentor.
According to The Sun, Simon, 55, plans to bring the One Direction star onto the ITV talent show because the pop supergroup have 'always been big ratings winners', with 1D's loyal fan-following sure to boost ratings.
Lol yeah.... right. I'd be more deterred to switch off my TV if Louis is on it. He's such an unbearable person. The false sense of entitlement, and his bitch closeted attitude. I hate it. He needs to stahp. Simon, not the answer. Get Harry Styles please. <3
