All good things are rewarded.

Mess

She hardly makes "atmospheric indie music", her sound is pretty much LDR with a more pop edge, so it's not rally surprising she's doing well worldwide.

Tumblr is a scary thing.

Her bisexual, bipolar, biracial power

Since when?

I don't know who she is and where she came from, all I wanna know is why is this girl so popular? What did she do to get online famous?

That's what I'm wondering too. Like, how did she do it and how can we do it?

Idk The first time I heard of her is here on Atrl tbh !

She makes good music.

I screamed.

How many times have we already seen this thread?

,

This tbh

She doesn't looked mixed at all, I hope this isn't a Rachel delozal type mess but for now, slay mixed queen

Then how are people like Taylor Swift and Beyoncé who are hot in the US, so local?

Have you actually listened to BADLANDS or are you just saying it because exactly one song has a chord progression similar to National Anthem?

It's not a Rachel Delozal thing, there was a bunch of fighting about it on tumblr a month back and there are pics of her with her father who is black and pictures of her with natural hair.

Taylor is far from being local. And Bey's sound is more and more become more suited towards the US market over the years.

To answer the question: the build-up was focused towards her album. They have build-up her fanbase, she had these boyband connections and her social media presence that especially this gruop of folks circulates.

The numbers for her album ain't suprising