The company launched the change internally today and was expected to publicly announce it Thursday. Verizon said that design agency Pentagram created the new logo. Landor Associates crafted the old Verizon logo back in 2000, when Verizon Communications was formed after the merger of Bell Atlantic and GTE Corp.
The new design, which comes after Verizon acquired AOL for $4.4 billion in late June, truncates the large lighting bolt mark and moves it to the right. It also elminates the red "z" in the company name.
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why do companies keep doing this...
