Madonna & Taylor Swift set the bar for Music Tickets, Forbes
Setting The Bar For Pop Music Ticket Sales On Secondary Market
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In terms of top-priced individual shows, Madonna still wears the crown. Swift recently played her most expensive show of tour at the Staples Center in Los Angeles on August 22, the second of a five-show run at the venue. That show owned a secondary market average of $725.21, 91.8% above the tour average, with a get-in price of $206. Madonna, however, will trump that ticket average for her show at MGM Grand Garden Arena in Las Vegas on October 24. The average secondary market price for Madonna tickets in Las Vegas is currently $874.57, 153.9% above the tour average and 20.5% more expensive than Swift’s Staples Center gig, and the get-in price starts at $178.
Gotta Say Taylor Swift is the only one who can come close to Madonna's ticket prices.
It’s hard work being a superstar, but Taylor Swift has relished in her larger-than-life popularity since first breaking onto the scene in 2006. Now 25, the “Bad Blood” singer has stunned audiences across the globe on her current “1989” World Tour, which has welcomed everyone from all-girl outfit HAIM to Friends star Lisa Kudrow as guests since beginning in mid-May. And while the Reading, Pennsylvania native has dominated the secondary ticket market over the last four months, she isn’t the only pop star garnering massive demand. The ageless Madonna, who is currently on her “Rebel Heart” World Tour, also continues to draw big ticket prices for her “Rebel Heart” World Tour.
It is Swift who has had the competitive edge in terms of box office success, however, as her captivating show that promises a new slew of celebrity guests at each stop has kept fans on their feet in every city. According to TiqIQ, the average secondary market price for Taylor Swift tickets on her “1989″ World Tour is $378.10. That is doubly as impressive compared to the “Rebel Heart” World Tour, as Swift has hit both stadiums and arenas while Madonna will keep her tour route strictly to arena-size venues between September and October. Stadiums typically attract lower prices on the secondary market because of their larger size and number of seats, but Swift has managed to keep high demand static across all 21 stadium shows through the end of October.
Such demand driving up ticket prices on the secondary market.
The desperate lies 