That used to happen to me aswell on my 5s when i visited atr. I'm guessing atrl gets paid to shove those ads in out face. So glad i switched to android
It's much better on wifi. On data, you'll be lucky to get a preview of the ATRL homepage.
Turn off your JavaScript
Settings > Safari > Advanced > JavaScript
I got it on my iPhone 5S but not on my 6+. I also got adds (full screen) when on my S2 that had a cross in the corner (I lost my 5s) but only after a few days. The adds on my 5S used to appear under the OP post.
Honestly I think it's something that gets in your phone after browsing for a while.