Because she kissed a girl?

I think seeing some previous winners and nominees should help understand what MTV looks for in this category. Think groundbreaking on several different levels (concept, special effects, etc.)

Art of Noise featuring Tom Jones, "Kiss" (1989 winner)


Deee-Lite, "Groove Is in the Heart" (1991 nomineee)


George Michael, "Killer/Papa Was a Rolling Stone" (1993 nominee)


Michael Jackson & Janet Jackson, "Scream" (1995 nominee)


Weezer, "Buddy Holly" (1995 winner)


Missy "Misdemeanor" Elliott, "The Rain (Supa Dupa Fly)" (1997 nominee)


Korn, "Freak on a Leash" (1999 nominee)


Fatboy Slim, "Weapon of Choice" (2001 winner)


Robbie Williams, "Rock DJ" (2001 nominee)


Cake, "Short Skirt/Long Jacket" (2002 nominee)


Sarah McLachlan, "World on Fire" (2005 nominee)

Kanye West. Heartless should win.

Who?

She hasn't been relevant since IKAG...

Weezer + Korn <3

Yes, they should, LOL.

Anywayz, can't wait for this year's nominees!

Whaaa-aaat??

You took the words right out of my mouth.

Mind you, considering MTV doesn't show videos and I doubt knows what "breakthrough" means in terms of the history of the award I would not be shocked if something as attrocious as "Poker Face" won -_-

I'm with you

But I wonder why Michael Jackson didn't win the award ? Thriller ? Black Or White ?

No video has re-invented anything this past year. The one that came close was "Disturbia".

Kanye west should take this award. His videos are groundbreaking.

Nice try at trolling. I hope.

I'd be all for this category returning, as long as it's not decided by the public.

"Thriller" actually wasn't nominated for Most Experimental Video in 1984; and it either way might've lost to Herbie Hancock's "Rockit", which was in my opinion deserving of the award. "Black or White", on the other hand, got royally snubbed at the 1992 VMAs, only getting a Best Special Effects nod. The only two MJ videos to have been nominated for Breakthrough Video were "Leave Me Alone" and "Scream": "Leave Me Alone" lost to "Kiss" in 1989 (but won Best Special Effects), while "Scream" lost to Weezer in 1995, but both videos were atually deserving of the award.

The VMAs have never really been that good to Michael Jackson. Janet actually has more awards AND nominations than Michael (even winning Best Choreography over him in 1988), and the few nods that MJ got were almost always in technical categories save for 1984 ("Thriller"), 1989 ("Leave Me Alone"/"Smooth Criminal") and 1995 ("Scream").

IKAG #1 7 weeks Hot 100 / #1 7 weeks Worldwide
Hot N Cold #3 Hot 100 / #1 3 Weeks Worldwide
Thinkin' of You Top 40 Hit
WUIV Top 10 Hit Hot 100 & Worldwide / #1 Top 40 Radio Songs!

Some of the nominees i would like to see are:
Coldplay "Strawberry Swing"
Depeche Mode "Wrong"
Kanye West "Welcome to Heartbreak"
Rob Thomas "Her Diamonds"

I Totally agree with this...this was a GREAT video

DEPECHE MODE - "WRONG".

And I agree Welcome To Heartbreak should get a nomination as well.
Maybe even Single Ladies.

I agree. I saw this on TV yesterday and thought it was awesome.