It's just the codename Kahn used for the project so no one will truly know it. Like how he used #pancakecommercial for Bad Blood. Nothing about toothpaste will happen.

nnnnn'

here for it. she's got the neck to pull it off

Yup. The toothpaste commercial will be after the video, just like there's the ad for the Blank Space app at the end of Blank Space.

Any ads on Youtube before the video will also be the toothpaste commercial.

I'm ready

It seems like it's going to be great

Perfume.

Wow @ the overly literal interpretation of "wild."

This looks good, though.

Looking forward to this

Why was I thinking this? The love interest gonna be black. I'm not ready.

For Taylor to be the only artist putting in so much work right now

Another high-profile MV debut at an award show, slay a bit

Wait

Zebras in a music video. Interesting.