Quote:
Originally posted by Opacho
Maybe she did just forget? Katy's cover is pretty forgettable.
Mhm, but candy and magazines are treated differently. Eye-level/top shelves are prime real estate for food items because that's where they're seen the most. Food companies buy those spots so they will sell more. Magazines don't sell as much as food does so the method's a bit different. Things that sell less are put at top to make them sell more so they can get rid of excess inventory. Stores don't make that much money from magazine sales so they want to get rid of them as soon as they can, meaning excess inventory is pushed more to get rid of it faster.
I thought it was common sense that the lower-selling magazines get put at the top? I guess not.
Those PUBLICATIONS as a whole are more popular, that doesn't mean every single issue is going to be more popular than issues from VF and Allure. It's all about who's covering the issue and I guess Katy's just not a good cover girl. It's not that hard to understand.
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I really doubt it's as obvious that we are wrong as you are making it seem.
Source*:
"Top selling titles should be full faced for greater impact to draw customer attention. This provides a powerful visual impact to attract customers.
By ensuring that customers can easily find the most popular magazines, this will promote additional sales."
http://nfrn-dev.tiger-testing.co.uk/...-Range-Display
Saw some other sites offering planograms, saying the same thing; magazine buyers don't usually have time to browse and will want to find what's popular quickly.
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The National Federation of Retail Newsagents (NFRN) was founded in 1919 and is one of Europe’s largest retail trade associations with over 16,000 independent news and convenience retailers in membership throughout the UK and Ireland.