Raya calls itself “an exclusive dating and networking platform for people in creative industries.” I’ve also heard it called “Illuminati Tinder.” Members are admitted by a secretive, anonymous committee, based in part on their Instagram presence. The result is something like one of those unmarked nightclubs, except it’s in your phone, and peppered with vloggers and net artists in addition to models and Disney stars of yore.
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During my three weeks on Raya, I saw pro skateboarders and Sports Illustrated swimsuit models, Dancing With the Stars professional dancers, a YouTube beauty guru, the designer of a streetwear brand popularized by Kanye West, a teen celebrity chef, and Moby. Someone leaked Kelly Osbourne’s Raya profile on Instagram this week, which marked one of the first times the app has been referenced on public social media.
