Quote:
Originally posted by seanoh
I got to talk to her manager and he seems really passionate about making her comeback legitimate. I said it was great how he managed to get her on Z100 and he said "of course, it's JoJo! The whole industry is shook right now." I have faith her and her team will make this work.
|
I'm no industry expert, but from what I've heard, half the battle is not actually material or promotion, but having the label behind your back.
For these artists who aren't necessarily their label's top priority, often the eras peter out or flop because they don't have someone at the label backing them, pushing for label resources and fighting to keep them on the roster.
It's reassuring to hear that at least Jojo's manager is deeply invested. Praying everything goes well.