I don't think her image is entirely manufactured. I think they just make her play up to being the klutzy/clumsy relatable girl next door more-so than she, herself, already is.
The actress decided to get a subtle H2O tattooed on her hand,but the 2 ended up high when it's supposed to be low.She managed to laugh it off : I should have googled it before I got it tattooed on my body forever.