Completely different demographics. Taylor appeals to middle America possibly more than any pop star, ever taking into consideration the markets. Quite impressive Bey is hanging in there so well comparing the second leg of her career with that of such a commercial juggernaut.
Anyway this Taylor vs. Bey thing is becoming quite redundant and predictable from you. You should probably focus your energy on pooling your prayers for that Britney Superbowl y'all are convinced is on the horizon -- they'll be needed.