An issue that was swept under the carpet has become the talk of the town overnight, thanks to a YouTube video. ‘Kodaikanal Won’t’, a groovy rap video released by the NGO Jhatkaa.org, is the latest social media anthem that highlights the popular outcry against the alleged mercury contamination in Kodaikanal by Hindustan Unilever’s thermometer factory.
The video, released last Friday, takes on the corporate giant and demands that the company’s CEO Paul Polman “make amends now”. The video is part of a campaign launched by the workers of the now-closed factory and urges viewers to sign the online petition.
