According to Polaroid CEO Scott Hardy, Swift's fan base have rushed out to buy instant Polaroid cameras as a result of the album cover, joining nostalgia-loving hipsters in bringing the picture shaking ways back to the mainstream.
"There's a huge resurgence of instant Polaroid cameras," Hardy said, speaking with Digital Spy recently. "The whole hipster generation, they love the nostalgia and the retro element of what our brand stands for.
"Taylor Swift's 1989 only helps bolster this growth and acts as a proof point that our brand is still cool and relevant to that younger demographic."