BMLG Pres./CEO SCOTT BORCHETTA then took the stage, and he and SVP/Promotion & Artist Development DAVID NATHAN spoke about the early success of NICK FRADIANI and the signing of LAURA MARANO. BORCHETTA then played THE BAND PERRY's new single "Live Forever" and suggested that it would be the next Country to Pop act from BIG MACHINE.
I love their Country-Pop songs like If I Die Young, Better Dig Two, DONE, and Forever Mine Nevermind, but I didn't expect them to go full on Pop! I mean, they don't have much crossover success except for If I Die Young so I find it hard to see them succeeding. However, if their material is strong, then so be it!
The Band Perry will debut their new single “Live Forever” on Good Morning America’s Summer Concert Series, Friday, August 14. The concert is free and open to the NYC public. The track, produced by RedOne and Dann Huff, is the first taste of new music from the trio’s forthcoming album, due for release later this fall by Big Machine Label Group.
The music video for the single will make its world broadcast premiere on CMT for 48-hours starting Saturday, August 15 on CMT’s Hot 20 Countdown, CMT Artists App and CMT.com. iHeartMedia Country Radio will world premiere the same day of the ABC broadcast.
“‘Live Forever’ is the best first look into our new album,” said Kimberly Perry. “It emotionally sums up everything we’ve been feeling creating this new collection of songs – empowered and electrified.”
“Every time I hear the chorus of ‘Live Forever,’ I can’t help but put my hands up in the air,” said Reid Perry. “It’s one of those songs that, after listening to it, makes you feel like you can conquer the world.”
“I can’t wait for people to hear and learn the words to ‘Live Forever,’” said Neil Perry. “It’s such an anthemic song, and I know it’s going to be a huge sing-a-long moment for us with the fans at our shows!”