A new Taylor Swift interview in Vanity Fair offers some interesting background on the pop star's brief confrontation with Apple over artist royalties. Swift says she wrote the letter that made global headlines (and briefly put Apple in an unwanted spotlight) at 4AM. "The contracts had just gone out to my friends, and one of them sent me a screenshot of one of them," she told Vanity Fair. "I read the term ‘zero percent compensation to rights holders.’ Sometimes I’ll wake up in the middle of the night and I’ll write a song and I can’t sleep until I finish it, and it was like that with the letter."
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"Apple treated me like I was a voice of a creative community that they actually cared about," Swift said. "And I found it really ironic that the multi-billion-dollar company reacted to criticism with humility, and the start-up with no cash flow reacted to criticism like a corporate machine."
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Swift also told Vanity Fair that the letter was read — or heard — by one person before it went live: her mother. "I read it to my mom," she said. "She’s always going to be the one. I just said, ‘I’m really scared of this letter, but I had to write it. I might not post it, but I had to say it.’" Scott Borchetta, chief executive of Swift's record label Big Machine, previously revealed that he didn't get any heads up on Swift's plan to call out Apple.
Apple caring about the creative community
The only thing they care about is money and they thought they could get it via Taylor. Don't get it twisted T sis
"And I found it really ironic that the multi-billion-dollar company reacted to criticism with humility, and the start-up with no cash flow reacted to criticism like a corporate machine."
Scott Borchetta, chief executive of Swift's record label Big Machine, previously revealed that he didn't get any heads up on Swift's plan to call out Apple.
What a dumbass. You're nothing ****ing special. There are millions of other artists why should they treat a pop star any different? I guess we have to cater to every bratty Swift demand until she gets her way