Celeb News: How Katy's perfume got 12 tweets a second

Samuel

Quote:

How Coty’s Katy Perry social pop up drove 12 tweets per second

With over 73million Twitter fans singer Katy Perry is the most followed person in the world on the social media site, so when it came to launching her new fragrance Mad Potion, parent company Coty decided to harness her influential clout to pull off the world’s first social pop-up.

To build buzz before the launch, Coty worked with Cult LDN to post games, quizzes, and cryptic tweets to tease and excite Perry’s core group super fans called the Katy Cats.

“Because she has so much power in the world of digital and social media it was a natural progression into reaching her consumers, offering them something special and also being able to give these fans an opportunity to get her new fragrance before it hit the stores, so it really had to do with Katy and the power she has on social media”.

In the month leading up to the shop launch the hashtag #madpotion trended twice worldwide and during its trending period, over 12 tweets per second were shared using the label.

Bond said the results surpassed all expectations and “was not what we expected at all”. So far the campaign has received a total of 661 million impressions and reached over 74 million people.

“We’ve learned a lot,” said Bond. “We’ve learnt the power of Katy was stronger than we realised, we learned that her fans are interested in fragrance and what she is doing with fragrance and the biggest learning that we take away from it is that we could truly continue to do more of this in bigger and new ways for the next launch because it was so well received and we got really positive feedback on it from the fans. The other big takeaway is that we’ve got to keep innovating here”.

Mad Potion surpassing expectations

2AM

Amazing.
Her perfumes are selling like hot cakes.

Starstruck.

Literally queen of the world

ultraviolento

Endorsements chanteuse

Kat

Gouldkaty

well the katycats tweeted "#madpotion" like billion times i'm not surprised...

PrismaticFluff

only the social media queen!

wesleywalrus

I've never even heard of this

hardbrit

The bottle isn't pretty. The Killer Queen bottles >>>>

Schhh

But I thought all of her followers are fake?!?

Optimus

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Originally posted by Gouldkaty

well the katycats tweeted "#madpotion" like billion times i'm not surprised...

IBeMe

Quote:

Originally posted by hardbrit

The bottle isn't pretty. The Killer Queen bottles >>>>

Killer Queen's bottle is legit one of the best perfume bottles by a pop girl EVER it was so pretty

this mad potion looks really cheap. but maybe it is and thats why its selling so well?
either way Katy can sell perfumes because she looks like she smells amazing. If i had to smell like a pop star id wanna smell like her tbh.

h.u.r.r.i.c.a.n.e

Business QUEEN. She definitely deserves that Forbes cover.

Samuel

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Originally posted by Optimus

That's not a negative thing you know.. it shows the huge power of her fanbase

alfonso12

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Originally posted by Starstruck.

Literally queen of the world

Do yo know what "literally" means?

CannibalMonster

Are we really surprised? She's The Queen of Pop.

DevonDreams

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Originally posted by wesleywalrus

I've never even heard of this

tbh

but that may be because I dont use twitter

Fred Perry

Global touring, forbes covering and record-breaking perfume chanteuse. She really is the biggest artist out there right now

TheEdgeOfGaga

Killer Queen's bottle >>>

But she is KILLING it. Her career is constantly getting bigger and stronger.

DuffStan

Good for her. Too bad it's her worst fragrance bottle though :-/