Finally I present to you the Open Season video. Here's some of the story behind it.
Open Season was written in 2013 when I was on the brink of signing my record deal. On paper everything looked so bloody exciting but the reality was a bit lonely and frustrating. I hadn't been in London for very long, had left my family and friends on the other side of the world in Australia and was getting my first taste of the music industry, which is its own special kind of dangerous beast. So Open Season was, structurally, melodically and lyrically, a readjustment of priorities.
In many ways so is the video. Over the past two years I'd had so many ideas for a video for this song. But none of them would take root deeply enough. It got to a point where I'd wake up each day convinced that yesterday's idea was the one to go with, that today's idea was too clichéd/too niche, trying too hard/too basic, too grandiose/too boring... I started to wonder why any of this mattered. It's just a music video, not a national budget (which would require more thought perhaps...).
It also seemed to me that the whole process of making music videos can sometimes be frustrating for everyone involved. You often have to make so many creative and personal compromises along the way. So we decided to lay that bare, remove the 'torture', and just make something beautiful and fun.
It's directed by a maestro named Ollie Wolf, who I feel super lucky to have worked with. We shot it in a village called Cadaques in the north of Spain, which apart from being ridiculously good-looking, was once home to some distant (probably dead) relatives of mine and Salvador Dalí.
mind ****ed
I need it. All the songs he's released so far are amazing. I hope they keep those sick beats and catchy corus like in Hustler and Open Season.
