Louisville, KY, July 15, 2009 - Yum! Brands announced today that five-time Grammy Award winner Christina Aguilera is giving hunger a powerful voice by becoming the global spokesperson for World Hunger Relief.
Aguilera will help raise awareness of the hunger issue this fall by appearing in a new public service announcement, advertising and posters made possible by KFC, Pizza Hut and Taco Bell. She will also get the message out by appearing on the World Hunger Relief web site, FromHungertoHope.com, and in other online hunger relief efforts.
Global hunger has reached epic proportions this year with more than 1 billion people starving around the world due to the convergence of the global economic slowdown; high food prices; increased competition for products that produce energy; severe droughts and floods due to climate change; and increasing demand from growing economies in Asia and South America.
"It's unacceptable a child dies every six seconds somewhere around the world from hunger," said Aguilera. "By lending my voice for World Hunger Relief, I hope to raise awareness about the issue and move people from hunger to hope."
"We are extremely excited about Christina's passion to join the fight against hunger," said David Novak, Chairman and CEO, Yum! Brands, Inc. "Christina's global iconic status will raise tremendous attention to this critical issue, and more importantly, will save millions of lives."
Yum! and its brands have been committed to fighting hunger for more than a decade by donating more than $46 million of prepared food annually to the underprivileged in the United States. Since the company went public in 1997, it has donated more than $500 million of its food to hunger relief agencies in the U.S.
Christina Aguilera is one of the most successful recording artists of the past decade, selling more than 42 million records worldwide. Aguilera's 1999 self-titled debut album spawned three #1 singles on the Billboard Hot 100. Aguilera has won four GRAMMY Awards and one Latin GRAMMY Award.
The five-time Grammy award-winning singer became a mother for the first time last year, to a son named Max Liron.
WFP is the world's largest humanitarian agency and the United Nations frontline agency for hunger solutions. In 2009, WFP aims to feed 105 million people in 74 countries.
In the past the 28-year-old has lent her name to a series of good causes, including Women's Cancer Research Fund.
She was singing 'Beautiful'. Christina sounds flawless as expected. She looks gorgeous too.
She looks gorgeous too.
