Taylor Swift is launching her own clothing brand in China
Quote:
As the American pop star’s popularity in China has exploded, so has a huge market of unauthorized Taylor Swift products, with e-commerce peddlers selling everything from fake perfume to pirated autographed guitars.
In an attempt to get rid of them, Ms. Swift is launching her own Taylor Swift-branded clothing with China’s two biggest e-commerce players, JD.com Inc. and Alibaba Group Holding Ltd. Her strategy is to use her star status to get them to stop selling products that don’t have rights to use her name, according to Heritage66Company, a Nashville-based branding company that is representing Ms. Swift and bringing her line to China.
Poor other countries
