That's a huge disappointment (from a sales PoV) @ MM, but not a complete and utter disaster (It's not like it's impossible to make the marketing budget back).. And it most certainly does NOT need to make 100 mil to break even when you factor in theater (which gets less than 50%, thus why food is SO EXPENSIVE. That's where all the money comes from) and marketing
The REAL FLOP is Terminator: Genysis, which did horribly (50 mil on 155 mil + marketing budget for OPENING WEEKEND = doomed)
Quote:
Originally posted by slw84
They don't think about that.
Excessive promo, salaries of the big stars and the behind the scenes etc.
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The only thing not factored into a production budget is the marketing. So, yes, the star salaries were factored in as well