Bomb?
500k in the US & 1m is hardly a bomb these days + add the factor that it's alternative.
It did great in its first week despite having very little promo. And magazine covers as a good promo, really?
Don't even compare BTD promo from UV. She performed Video Games a couple of times yet there's LITERALLY no live performances of West Coast aside from concerts and stuff.
If anything, UV did well in this climate. Also we should consider that the sound is different, non-commercial AND BTD is already non-commercial as it is. I feel like she just released UV because she wanted to not because she wanted it to sell. She just released music videos and that's it. She avoided the media after that "I wish I was dead" mess.