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Taylor is an influencer and a game changer - Guardian
Guardian calls Taylor 'a game-changer' and 'an advocate for artists'. Hails her cultural impact and calls her 'an influencer' and 'arguably the world most powerful female music star'.
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Her 10-year career has reached a junction where critical approval, commercial success and cultural impact have coalesced. She is an influencer
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In its first week of release last October, the album sold nearly 1.3m copies in the US alone, and is now approaching 9m sales worldwide. Overall, Swift’s five studio albums have sold 40m copies globally.
Viewed as both an advocate for artists and a game-changer – almost no other pop star could have made Apple Music roll over – the 25-year-old Pennsylvanian is arguably the world’s most powerful female music star. The other contender for that status, Beyoncé, is almost more brand than human being these days, promoting her new 22 Days vegan diet programme with exactly the same tirelessness as her feminist message.
Swift, therefore, has a better shot at winning hearts and minds. Last November, Time magazine and Bloomberg Businessweek ran cover stories to that effect: “Taylor Swift is the music industry,” said Bloomberg, while Time headlined its piece “The Power of Taylor Swift”.
Her 10-year career has reached a junction where critical approval, commercial success and cultural impact have coalesced. She is an influencer – the sort of celebrity who can say: “My hope for the future, not just in the music industry, but in every young girl I meet … is that they all realise their worth and ask for it,” and know she will be listened to.
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http://www.theguardian.com/music/201...woman-in-music
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