Taylor and Madonna putting so much effort into the worst songs on their albums

At LEAST Taylor is relevant in present pop culture. Madonna hasn't been relevant since her super bowl performance so why is she trying it with this video

I could see her becoming slightly relevant again if at least the song was good, but it's absolutely dreadful and it sounds like nothing pop consumers would enjoy. Having Nicki, Beyonce, Katy, Miley, Rita, etc. in the music video can only do so much.