I was thinking about this a couple weeks ago, I think someone big should try it tbh because it could really pay off. They could get hundreds of millions of streams on different platforms that could even get them bigger first week numbers than actual sales would because of the hype.
I would rather have them drop all their music videos for the accompanying album (so every song) on MTV and then release it everywhere else.
I personally thought that someone should leak their own sex tape and then put the lead single MV at the end of the video after it on ****Hub. Now someone's gonna steal my idea.