Now that Iggy Azalea has explained that a “creative change of heart” was the main cause of canceling her 2015 Great Escape arena tour, more details have emerged from promoter AEG Live and Azalea’s booking agency, CAA.

As Azalea outlined to Seventeen, replacing original openers Nick Jonas and Tinashe after re-scheduling a planned spring arena run proved to be a major hurtle for the fall dates. “I began the search, and to be honest, I never found someone who was available on those dates that I thought was a good fit for the tour,” Azalea said.

Because of that, AEG Live never put its full marketing support behind the tour, the company’s senior VP Debra Rathwell tells Billboard. “As we were not able to fill the support slots on the tour in the fall, due to so many artists already having commitments and working this summer, we had not advertised or promoted the new shows since last winter,” she says.

Still, Rathwell adds, "The dates were selling well and were going to do fine,” despite multiple sources who shared figures with Billboard suggesting that certain dates were only 20 percent sold. CAA and AEG stood by Azalea’s creative decision to take a break and did not explore a move to smaller venues -- “there was no reason to do so,” Rathwell adds.

Source

Ok

I came ready with this gif, but you beat me to it.

Oh gurl pls. That ship sailed.

lmao

AEG lying of course.
20% I would've loved to see the Billboard boxscores for that tour.

Indeed.

I believe sales were not good enough. No one cancels an entire arena tour after postponing it 6 months because the stage doesn't look right. There are a ton of artists on RCA who could use the exposure. And if the tour was selling well those opening acts were not necessary! So obviously the tour was not selling well.

Yeah right

Nothing about this remotely makes any sense lolol