Ok, this is just crazy, must be a glitch or something. Found this on reddit, someone said it's £281 and he ordered it, then someone ordered it at a lower price (£261). I wanted to see if it's true, and clicking the checkout buttton, it shows for £223 (£12 for shipping to Hungary).
I mean this is crazy

Here you can't even buy the console (without games) for this price, but at Amazon you can get not only the PS4 but 1 just released game, and the iconic Game of The Year TLOU, Remastered Edition. dontcurr about the flop project cars but hey its basically free
Did this print screen for proof:
