Is the Birthday lyric video now the most watched one ever? It's just over 7 million away from hitting 100 million views, was clearly the trash video that sabotaged the single release. 
I really don't get what she was going for with that video, do you need an American sense of humour to get it or something? It's a lot like SNL in that it doesn't even make me slightly smile even though I can tell that it's trying hard to make me laugh a lot.