Latest Radio One reports show listener figures at a record low for the show, with the station losing out on a huge 830,000 in 2015.
Ben Cooper who is the controller of the station:
"Since Radio 1 has been completely focused on younger audiences – and the most common age of a Radio 1 listener is 21 – it was highly likely some older listeners would move on, like the half a million over-30s that left us this quarter. Going on to say, "I'm pleased that Grimmy is doing what I’ve asked of him by keeping his young audience happy and scaring off the over-30s."
Radio 1 is a weird mix of trendy ''credible'' pop with some Cheryl Cole or Pixie Lott for good measure. Like previously said, younger people prefer Commercial Radio.
This is why the license fee needs to be scraped. No director of a normal radio station could get away with being happy that he lost the station a million listeners and wanting to lose more. Idiot.
i dont get why they play lots of indie music if they want YOUNGER audience and snub some of the biggest names but mess at them being happy even tho they lost listeners
