Live Nation is officially entering the awards-season business. The top music promoter announced the “Live Nation Music Awards,” set to honor the year’s best live music performances and air on both TNT and TBS on October 1. The telecast will be produced by Live Nation Entertainment in collaboration with IMG and dick clark productions, and was announced as part of Turner’s upfront presentation to advertisers in New York on Tuesday (May 12).
“Live Nation is dedicated to bringing artists and fans together for life-long memories and we are honored to take part in recognizing the talent who bring those experiences to life,” Live Nation CEO Michael Rapino, who will co-executive produce the awards, said in a statement.
Award categories will include “Live Performance of the Year,” “Best On-Stage Collaboration,” “Road Warrior of the Year,” and “Best Special Effects in a Festival,” while live performances will focus on first-of-their-kind collaborations and appearances. “With all the honors given to recorded music, it’s great to finally see awards created for live performances," David Eilenberg, TBS and TNT’s senior VP of unscripted series, specials and late night, said in a statement.
