yeah, they're not in it for the profit so what's your point?
But they're not even breaking even they're a business, not a charity. They should at least be aiming to make the same amount of money than they're spending, profit aside.
They're taking a loss now while they increase market share. If they are losing money as the market leader, Tidal has to be the absolute pits charting below 800 on iTunes downloads.
This is exactly why I don't see Spotify keeping Freemium for long. Losses are increasing way too much for it to be a good thing. They're gonna end up converting to Premium only like every other service, and the same ones defending it 'for being free, what's the point of Tidal!111!' will look dumb.
How the **** do they do to increment losses each year despite getting bigger?
The cost of running the whole thing. Servers, electricity, royalties (they only keep 30%), salaries, advertisements, maintenance, upgrades and many other things
they're a business, not a charity. They should at least be aiming to make the same amount of money than they're spending, profit aside.
