Member Since: 11/3/2011
Posts: 13,986
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Billboard: Jason Derulo is winning
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Perhaps more than any other artist in pop, Derulo has created a perfect equilibrium between his two modes, allowing his split personas to feed off of and support each other. And it's working commercially: on this week's Hot 100 chart, the singer's "Want To Want Me," the lead single to his upcoming Everything Is 4 album, bumps up one spot to No. 10, becoming the sixth Top 10 hit of his career. Derulo has seemingly been everywhere -- The Voice, Ellen, American Idol, the iHeartRadio Music Awards -- engraining "Want To Want Me" into our culture at large, and sure enough, the song has caught on at radio, reaching the Radio Songs chart's Top 10 in just six weeks. Derulo's new single now has serious song of the summer potential.
But "Want To Want Me" isn't even a fluke hit: Derulo has been winning at pop radio for months by ping-ponging back and forth between his dueling characters. Before "Want To Want Me" there were "Trumpets," "Wiggle," "Marry Me" and "Talk Dirty" in reverse order -- four songs alternating between two clear-cut styles of pop music, and all Top 40 hits. There's no reason to expect the pattern to discontinue with Everything is 4. After "Want To Want Me," a decisive Sweet Talker single, Derulo will likely swivel to a Dirty Talker track, then to a Sweet Talker track next, and back and forth it will go. Derulo has copped to being perceived as an artist without an image. Now, he has two of them.
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Whatcha Say" was part of the brief Jamaican pop movement that also unearthed singers like Sean Kingston and Iyaz, but Derulo possessed a better understanding of melody and pop songwriting than those male artists,
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Judging from the songs that have been released from Everything Is 4, due out June 2, Derulo's new album will not make him critically respected, but will continue his winning ways. The second song released from the album was "Get Ugly," a Dirty Talker track that begins with the line, "Oh my, oh my, oh my God/This girl straight, and this girl not." "Get Ugly" is a distant cousin to "Shots" and sounds like an absolute smash. After that, Derulo issued an far-reaching pop song titled "Cheyenne" that evokes fellow Sweet Talker Bruno Mars. Meanwhile, Derulo is putting in his bid as an albums artist: Everything is 4 will feature appearances from Jennifer Lopez, Meghan Trainor, Stevie Wonder and Keith Urban (the latter two on the same track!), and there's no chance Derulo's LP gets downgraded to an EP this time around.
Give this to Derulo: he's a survivor. He bounced back from a terrifying neck injury, and from the pre-"Talk Dirty" threat of monotony. Now he's outlasting his contemporaries by honing the pair of sounds in which he operates most effectively. Derulo may only do two things, but he does them very, very well.
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Read more: https://www.billboard.com/articles/c...f-jason-derulo
Would Billboard lie? 
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So it outsold Whatcha Say 
