It was predicted to earn 210+ millions (even 220+ by some sites) yet it earned $187.7m.
In North America, all eyes were on the sequel to see if it could beat the $207.4 million debut of the first Avengers on the same weekend in 2012 and become the new champ.
Instead, it came in more than 9 percent behind.
The film nabbed around $58m Saturday gross (-30%, while Avengers dropped 13% back in 2012), and around $45m Sunday (-23%, versus a 18% drop for The Avengers).
http://www.hollywoodreporter.com/new...tron-no-793000
Quote:
Nonetheless, it is unlikely that the film pull a 3x multiplier that the first film did, as the so-called thrill is (comparatively) “gone” and the film is going to play this juncture (especially with Mad Max: Fury Road dropping in two weekends and Walt Disney having to ramp up the campaign for Tomorrowland) I’d expect something closer to a 2.35x (Iron Man 3) or 2.43x (Iron Man 2, The Incredible Hulk,and Thor: The Dark World) than the 3x of The Avengers and Iron Man.
Whether or not Avengers: Age of Ultron opened with $187.7 million in one weekend because or despite the copious material or the somewhat (hilariously?) disastrous press tour, the fact remains that the trailers and TV spots were of a relatively high quality. I can criticize the quantity, but I cannot criticize the quality of said campaign. That “No Strings On Me” teaser was a work of genuine art.
|
http://www.forbes.com/sites/scottmen...-187m-weekend/