This is an entirely new Joker but Batman vs. Superman is loosely based on The Dark Knight Returns comic so we'll have an older Joker/Batman that already exist instead of us getting new origins, that's why he looks a bit experienced and beat up a little (if that made any sense).
So I'm hearing that the tattoos might not be official, they were just used as a homage to the 75th Anniversary of The Joker (which was yesterday when the picture was released)