DC is repackaging its female superheroes for young girls
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DC Comics has announced an "unprecedented" scheme to repackage its female superheroes and supervillains for girls aged 6-12. The initiative will introduce a new, cartoonish aesthetic for the characters, with stories focusing on their formative years "prior to discovering their full super power potential." Characters including Wonder Woman, Supergirl, and Batgirl will be part of the scheme, with the full range of planned products intended to include graphic novels, action figures, TV specials (but not a full animated series), online-only content, toys, and apparel.
The initial roll-out of the DC Super Hero Girls universe is slated for Fall 2015, and will include "an immersive digital experience, original digital content and digital publishing." The rest of the products — including TV specials, toys, and clothes — won't begin to arrive until 2016. This latter push will also include a "portfolio of books" produced in collaboration with the Random House and a "series of original graphic novels" from DC. There will also be Lego sets of the reimagined characters and a new line of action figures from Mattel.
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