It's embarrassing, pathetic and desperate because this news (surprisingly coming to light after the reports about the CEO leaving and numerous firings) is obviously their way of trying to attract more customers.
Clearly they're hoping someone who was against subscribing notices the headline "ARTISTS CALL SUBSCRIBERS" and then they rush to sign up in the hopes of getting a phone call.
This ship sunk yet? I only feel bad b/c of Madonna, but she was only trying to support up and coming peeps. She should really just worry about up-and-coming dancers, I mean she definitely knows how to pick them. No one has better dancers than her.
That just came into my mind: due to Tidal's "being bad" overall anybody can make up any ridiculous ish about the service, and people would believe instantly