according to @Rihannaitalia, who work for RihannaDaily.
https://twitter.com/RihannaItalia

which song is RIh shading ? BBHMM or 45S ?

Uh oh.

I love her, but this a horrible idea...

The song gives me some Run This Town teas, but it's not a strong album launching single

Slay at her top 20 promo single

il nuovo album di Rihanna in arrivo nelle prossime settimane

=

#R8 is coming soon.

Then why did she perform BBHMM on an awards show instead? This era is so messy, but i'm still looking forward to that damn album.

She needs to stop with the urban-only singles, it gets a lot of the girls confused

3rd US single.

2nd Pop single.

Come On, it was obvious that BBHMM will be US urban single only.

It is.

BBHMM = First single.
AO = Second single.

You all acting like it's the first time she did this.

BBHMM is an american single. As Pour it Up was, or even Man Down.
(irony BBHMM is smashing in France just like MD did)

AO is the 2nd pop single/2nd WW single.

An iTunes release = single.

Shading the garbage that is BBHMM.

So which one was the Unconditionally of the era?



jk obvs. I wonder when this will get pushed to radio.

BBHMM has potential. It was #1 for a week and the urban trend is slowly coming back, so it's more of a smash than American Oxygen is.

AO is Uncle and BBHMM is Dark Horse tbh

US urban only singles should not come pre album. It just ruins the hype for future WW singles and confuses the campaign.

Rihanna's team really are crappy at handling this stuff.

It's always messy. Remember when they refused to choose between PIU and Lov7 song so urban radio kinda just wasted Loveeeeeee Song's potential as a result as it semi smashed but not quite as it was being overshadowed by PIU also.

Rihannaitalia ha power

Btw, I'll wait and see what happen.

So BBHMM was a buzz single, and she's not doing a dual release? Mess.