Gaga at her debut was one of the BEST calculated pop stars we've ever seen. Every appearance, outfit, interview, video, fashion choice was planned and executed by a team of experts hand-picked by Gaga herself, all to create a mystery and cult of personality around "Lady Gaga." Instead of overshadowing the music it only highlighted and enhanced the music. She literally built her own fame from the ground up. Then things started to unravel around the Alejandro video and she got really erratic and messy with her choices.