Both albums had relatively big promo schedules. How come Madonna's album is doing so poor in comparison?

I vividly remember her fans calling ARTPOP a huge flop and ridiculing it for months. How does this relate to these statistics?

Album sales

ARTPOP first week = 553,000 worldwide
REBELHEART first month = 530,000 worldwide

ARTPOP first month = 1,069,000 worldwide
REBELHEART first month = 530,000 worldwide

1st single

APPLAUSE peak: #4 (2,580,000 copies sold)
Living For Love peak: #108 (60,000 copies sold?)

2nd single

DO WHAT U WANT peak: #13 (1,220,000 copies sold)
Ghosttown peak: failed to chart (44,355 copies sold)

YouTube views

Applause = 204 million
Living For Love = 11 million

Do What You Want (audio) = 42 million
Ghosttown = 2 million

Discuss!

Because it's her 4th album and Rebel Heart is Madonna's 13th.

Gaga - 6 years career
Madonna - +30 years career


Monsters their expectations are getting low.

.

I mean you can, the proof is this thread

I don't think it's smart to do though because their situations are totally different

Who says? Madonna fans didn't have problems comparing.

The excuses in here

LFL did not sell 100k, try like 40k at most.

dumb comparison

Madonna is beneath Gaga when it comes to selling music to consumers in 2015.

Yikes! So low with all that promo?

lol flop

Because Gaga is the new queen of pop, im sorry hunties but this is the truth tea

Even at her messiest, she still slays.

Imagine the slayage now that she has actual management and is fully recovered and healthy?

Because the industry is ageist, plain and simple. Even legends like Madonna can't get hits because the music buying public just isn't here for them. That's why she's such a great touring artist.

Also on a sidenote did ARTPOP leak 3 months before its release?

The backfire I LIVE

They say Rebel Heart isn't selling cuz Madonna's been in the biz 30 years, yet claim Cheek To Cheek is selling only cuz of Tony.