She spoke the truth !

Impressed with her taking a stand. Articulate and needed to be said. Good for her.

100% right.

Oh damn, I actually like her a lot more for this. I'm gonna go bop to 'Froot' again.

AFAIK, they haven't really had any TV ads, it was just a Press conference. Who knows what commercials they have lined up going forward? They could use the stakeholders in ads and save a fortune they would otherwise have to pay.

Beats by Dre sold really expensive headphones to the GP, despite things like ipods, coming with free ones supplied. They managed to become really successful due to intensive marketing and celeb endorsements. Obviously not everyone can afford Beats Headphones, but enough bought them such the company was massively profitable. So clearly lot of people will fork out money for products that they deem worth it to them. There are countless other examples.

Looking forward I think the streaming market will only grow, and broadband bandwidth capacity will also increase over time, so HQ lossless music streaming will become standard. If people want to be early adopters on this or not is up to them.

When people say they don't need HQ lossless music quality, they have a point, but technology evolves forward. In ten years, people will laugh when they think at the LQ copies of music that we use now, in the same way we laugh at Black and White TVs or Walkmans and Floppy Disks.

See this is why I stan 4 ha.
I MEAN

This ain't North Korea, sis

Girl is never gonna get a hit after saying that.

Preach Marina bb.

Represent your Billboard Top Ten album FROOT, QUEEN.

Though I have no problem with Tidal besides the songs taking 3 seconds to load and their playlists suck.

The huge public backlash has destroyed it. I think it is going to bomb.

The only reason that Beats became so popular is because they started the "stylish headphones" trend. Yes, celebrity endorsements played a huge role in their success but they opened a new market segment too. The same applies to Apple since they made the MP3 player mainstream, the touchscreen smartphone a perfectly rounded product, and their computers on a different level of quality. Apple also has genius marketing and has managed to ingrain in the public's minds that they are the premium brand.

Tidal is incredibly late to the streaming party when Spotify is already on almost everyone's smartphones, and their marketing is a disaster. There's really not much they can do to fix it since this first week for them was crucial in making a first impression. No amount of endorsements can fix them at this point because they already have some of the most powerful artists in the world behind them and they still managed to **** it up. I have no doubt that lossless music, or at least a higher quality lossy standard, will take over at some point, but it'll probably be Spotify just adding it as another feature.

Inspiring truth teller!

I get her point, but at the same time smaller artists like she suggested are not going to fund something like this and they are not going to bring in the interest like the bigger artists are, you need big names to gain interest, so they can't really win because that is what is putting people off. I don't see it working though, the backlash is too big now.

what kinda bs? what bussiness venture isnt making the rich richer? yall are agreeing with her like you arent typing on your mac books, watching tv, have designer stuff, etc....

gtfoh

nothing new, recycled ****

The difference is those companies focus on their products instead of just telling the customers "we're underpaid!!!"