OMG but in all seriousness, who actually thought that the Tidal Press Conference was a good idea?

Just watched it and I cringed all the way through it

Usher's reaction

I knew she was gonna do a stupid move.
Madino is just happy to be in and called for something. I don't take her participation too seriously. Her manager is an investor of Spotify after all.

BITCH.

Except they been together since 2002.
Before "Crazy In Love" and when 50 Cent was the biggest rapper. dd

This line of logic will never fly when they literally CAME UP together.

*Coldstone

There hasn't been a punching bag as big as this Tidal thing since ARTPOP I think?

Thank you Jay.

This is one of the many reasons she's a flop. A Calvin Klein ad as an album cover. FOH

Celeb News: Jay Z: "Music became free, but people will pay 6$ for water"

And this logic is so stupid

Poor Justin, he's been planning his roast for months and Jay z gets a bigger roast just like that.

But that's what it basically is, a massive celebrity endorsement. Not some revolutionary movement like everyone involved is claiming it to be

He is for the most part. I mean he has other successful ventures. His sports thing, he nights clubs, Roc Nation, etc.

But even the big guys struggle with tech branding/marketing. I don't know why everyone is taking this like a big surprise. Microsoft and all its billions of dollars is notorious for terrible tech pitches (Windows 8, Xbox One, Zune).

I really appreciate his whole artist angle approach. And it makes for beautiful rhetoric, but he's gonna have to navigate the tech world just like any startup tech company. I hope he's prepared. Name-based marketing just doesn't fly in this industry.

He needs to get out of the "selling on a name" mindset that only works in music.

She's not a part of it. Her music's available on other premium services too (like rdio)

Reading this Jay-Z Billboard interview

Godga looks like the most non-deluded person in comparison. WOOO LORDY.

Omg.

#BlackLivesMatter = important movement
#TidalforAll = ego-trip

They need to stop trying to link the two.

Get it?

Jay z is just jealous that all these other rap moguls have built empires on fooling the public into useless things like 50 cent with his vitamin water and dr dre with beats etc etc. He needs to stop trying it with us